In the first ever brand link up in Hilton history we were asked to develop creative for a promotional partnership with 20th Century Fox in the lead up to the launch of the animated movie The Boss Baby by Dreamworks. The aptly named campaign was entitled ‘When it comes to families, we mean business’.
I designed all of the printed materials as well as internal communications which consisted of a selfie stand to coincide with an online social media campaign, pull up banners, exclusive screening invites, digital screen ads and emails communications. I was also involved in the concept for the cinema advertising for Hilton which was shown in major outlets countrywide.
It was an interesting challenge merging the two brands as they both have their own restrictions and guidelines. The strong designs resulted in a $2M incremental revenue and a +8% in direct bookings. It was also shortlisted for Best Brand Partnership, 2017 Screen Awards and Best Integrated Marketing campaign, 2017 TTMAs.